Alex and I had to start thinking about getting the business underway for the next year's season. We decided that we would only open for bookings from Easter to the end of September, giving us the rest of the year to relax and enjoy our new home. The picture for the front page of our Brochure , was taken, and the result is above. The rest of the brochure, though, was very tricky as the apartments were nowhere near finished, and that would obviously be of prime importance to the customer. However we found a very good printers and they designed the interior of the brochure with " artists impressions " coupled with other exterior shots.
We knew where we were going to advertise and that was with an established rental Company called " Chez- Nous " who produced a good looking, professional magazine at that time. We booked a whole page for the 1990 season which cost us a whopping £1,500! It was frightening because all the time we were dipping into our pockets and nothing was coming back in! But to go forward it had to be done. Then we had to make the decision-- to charge in pound sterling? or in french francs? We agonised and looked at what other owners were doing; we made our decision-- we would charge in pound sterling, as we thought our customers would be comfortable with that and more willing to book !
That turned out to be such a WRONG CHOICE! How were we to know that a recession would be on it's way in a year's time and that the franc's value would drop drastically from it's present value of 11FF to the pound . We were blissfully unaware, fortunately, and we carried on with our ambitious plans.
Next we had to concentrate on fittings and furnishings, and perhaps a visit to the Bank.....